We are a creative digital agency
We create unique digital experiences for some of the world’s biggest brands.
We create unique digital experiences for some of the world’s biggest brands.
BISSELL Online Shop
Now in our 7th year working with BISSELL in the UK, we have just revamped their online shop to make the most of ever growing online retail sales.
FUSE designed and developed the site to work with Magento’s open source ecommerce platform – a world leader in the field and used by brands such as Samsung, Nespresso and Ford, to name but a few. The platform allows for easy social integration and product reviews as well as a comprehensive reporting systems. So far, the results have been great and the shop is seeing its best sales ever.
Unilever - Axe Ecommerce Strategy
We are currently supporting the Deodorant category of Unilever in Ecommerce Strategy for global and regional brand managers.
Within this role, we have produced a best in show Ecommerce strategy presentation for Axe (Lynx in the UK) detailing how the brand can optimise their campaigns and their products within the sell phase of the online shopping experience, converting awareness to a sale.
Share Happy - Smile Machine
We were tasked with developing a Facebook application to tie in with Unilever’s Ice Cream category’s real life ‘vending machine’ activity (where consumers smile to activate the machine and receive an ice cream).
And so the Smile Machine was born! Our app allows users to customise their own Facebook photos with a range of funny props and then share the image with their friends. People can then vote & share their favourite pictures and there is a weekly prize for the winners. Now if that’s not Sharing Happy, we don’t know what is.
UEFA Grassroots App
The UEFA Champions League is the football world’s most prized possession. To celebrate this year’s final, UEFA and Top Trumps teamed up to create a fun, limited edition online game that would appeal to adults and children alike.
Football is a universal language and by using the statistics of all 53 member nations, UEFA was also able to use the Top Trumps game to raise awareness of its Grassroots Day – a global event which promotes participation in football, regardless of ability.
The link is now live on uefa.com, can you get to level 10?
Juicy Website
A truly creative and groundbreaking agency deserves something special for a website. It was with this mentality that we approached the design of a new website for BrainJuicer, the guys who are reinventing market research. We did two things – created a new employee called Brian Juicer to help guide users through the site, and built a content-managed web app that presents information in streams of bitesize clouds. Click here for the site, and don’t forget to try out the ‘My BrainJuice’ feature.
Skin
Unilever’s Skin category encompasses some of the world’s largest brands, so it’s important that all staff are well trained.
We looked beyond the mundane induction packs of old, choosing instead to develop an interactive site that takes users on a step-by-step journey through the whole Skin category in an hour and a half of edited and animated footage.
Clever scripting enabled our presenter to interact with the accompanying animations, whilst the ability to download content and view information in bitesize chunks ensures that the site will remain a valuable resource throughout an employee’s career.
View the setting up of our green-screen studio, in stop-motion loveliness, at our Facebook page.
Property Website
Allsop approached us to design and develop a new website for them, to include a tailor-made super-duper what-you-see-is-what-you-get Content Management System.
Apart from this CMS, the site also included building a new property database, working with the Google Maps API to display these properties and integrating with their Active Directory to pull out the People information.
Can You Handle It? Facebook App
Unilever’s fragrance goliath, Lynx, is celebrating the launch of their first ever Eau de Toilette – a concentrated version of their body spray – by asking the nation one simple question: Can you handle it?
We teamed up with Top Trumps to deliver guys the ultimate early Christmas present – an online game of Top Trumps featuring 30 hot girls. Limited edition packs of the Top Trumps cards were sent to the first 1,000 users to win the game.
The game went live in mid-December and all packs of cards had been claimed by the end of the month. In the words of one Facebook user – “You just gained 50 man points for sheer awesomeness.”
Get Behind the Mask Campaign
Our strategy for Tia Maria’s new campaign, Get Behind the Mask, is centred around a new facebook brand page. A mixture of ‘always on’ content, media from offline events and apps allow for a deep engagement with the brand.
Part of the brief also included the revamp of the Tia Maria brand site. We created a realtime 3D environment from 360 degree photography that we shot during the TV advert film shoot.
Behind the Mask – iPhone App
As part of our global digital campaign for Tia Maria, we wanted to reach our audience in their natural habitat. The solution? An iPhone app that lets you mask pictures of your friends, as well as a secret ‘augmented reality’ cocktail that can only be seen when the phone is pointed at special Tia Maria drinks mats.
Hundred Years of Hairstyles
This project started as an experiment to see if it was technically possible. It was, and by combining some careful motion tracking work with clever Flash code, we were able to build a web app which enables you to put your face into a video. Go on, see what you look like with the last Hundred Years of Hairstyles…
The most interesting part of this project was successfully achieving the synchronisation of a user’s image with the moving face of the actress in the video. The code uses around 1,500 individual position and rotation values that get read by the Flash application no less than 25 times a second. Phew!
Naught-E-Mail
Our steamy web app for Ann Summers lets you send your loved one a customised video message. Not only can you choose the sound effects, but the video presents your recipient’s name within the scene.
The most interesting part of this project was taking Rascal to the film shoot. He got mistaken for one of those fluffy boom microphones.
Bitesize
Using client approved storyboards we were tasked with animating 25 different language revision tutorials. They were in two tongues – German & Spanish. Luckily our Kate is fluent in Spanish, and our Brian was definitely a beginner in both languages by the time we had finished animating…
The most interesting part of this project was coordinating the whole office animating thousands of keyframes of animation.
Brand Website
The Brodericks Brothers are two Irish cooks who want to to sell their crazy concoctions to the world. We brought their personalities to life through this richly animated website, which included two short films and twitter integration.
The most interesting part of this project was eventually meeting the infamous brothers in the flesh! We got free cake bars and oversized t-shirts. They are both very funny.
Hair Profiler
We created an interactive hair profiler for the global launch of Dove Hair’s new Damage Therapy range. We built the profiler as a facebook app, web app and a touchscreen app, each of which we’ve localised for regions worldwide.
The most interesting part of this project was the development of a ‘Damage Therapy Matrix’ – a complex algorithm that sits behind the profiler, enabling it to recommend a product range based on a user’s input. It was also built so that the client for each region could tweak the matrix to push the ranges that are relevant to their market.
Spot The Ball
Our task was to rebuild one of the Football Pool’s most famous games. We introduced features such as ‘zoom’ and ‘heatmap’, as well as a brand new ball positioning tool.
The most interesting part of this project was integrating the application with the API so that it correctly handled all of the sensitive betting data (it was more interesting than it sounds – honest!).
As you may have gathered from our tagline, we are all about the people. We believe that by employing the most talented individuals, we will continue to produce inspirational teamwork.
Doug is all about digital planning and likes nothing better than getting his teeth stuck into a digital strategy brief. Having come from a B2B background, he has extensive experience running accounts in the world of advertising – but he rarely wears a suit.
Doug likes Snickers.
Simon draws on his creative prowess to deliver great ideas that work. He is a 3D man and the only person we know who can create a particle system using lines of code.
Simon likes model railways.
Jon is our technical firepower and is in his element when planning and executing digital projects. His architectural background helps when it comes to the details of user experience and has provided him with a rigorous, self-critical approach to design.
Jon likes small dogs.
Claire has been wedded to agency life since 2003 and has previously worked on a huge variety of brands that include Fujitsu, IBM, Jet and FGW. She now oversees all activity within the agency, making sure that everything happens when it is supposed to and that our clients are happy.
Claire likes crisps.
Keith has 10 years’ experience in brand and integrated advertising, developing business-building campaigns for clients as diverse as 118 118, Air New Zealand, Flora pro.activ and Sharp.
Keith likes Facebook Likes.
Starting out as a creative 10 years ago Jez is experienced in project management and delivery but specialises in client services. Jez has worked with a range of clients from international airlines, global FMCG and Health & Beauty brands, to homegrown British high street favourites.
Jez likes v-neck jumpers.
Originally from the Magical Kingdom of Yorkshire, Alice joined FUSE as a Project Manager in Summer 2010. Her background in branding, marketing and graphic design means that Alice comes equipped with the sort of knowledge that most agencies would give their Apple Macs for.
Alice likes a good brew.
Tom joined FUSE in Spring 2007, coming from a corporate background at Informa Telecoms & Media, where he spent 3 years designing and building web content. He single-handedly rebuilt Bissell’s UK shop website, improving its SEO, working on SEM and improving the sales on the site by over 200%.
Tom likes the gym, but hasn't been in a long time.
Guillaume joined FUSE in November 2010. He is a passionate web developer with a love for clean and minimalist web designs, and new web technologies. He learnt Java J2EE by working for City of Paris, and PHP by himself.
Guillaume likes turtles.
Brian uses a wide range of mediums and techniques to take designs from initial sketches through to final execution. With over 9 years experience in both web and print, he is able to adapt his work to fit the specific requirements of the client’s needs. He cites his main influences as comics, cartoons, movies and computer games.
Brian likes the pretty colours and flashing lights.
Professionally trained in illustration and coming from 2 years experience at Zebedee Creations in Chiswick, Louise joined FUSE in April 2008. Her roles range from designing web layouts and building them in HTML and CSS, to working on visual concepts for product design and print.
Louise likes funny little characters.
Chris joined us fresh from his Computer Visualisation & Animation degree from the acclaimed Ravensbourne College. He is responsible for boosting out output of work in the third dimension, as well as increasing our pool of creative talent.
Chris likes Jaffa Cakes.
Jonny joined FUSE in February 2011. Having graduated with a degree in Computer Science, Jonny has 5 years experience building Flash Websites and Applications and has recently begun iOS development too.
Jonny likes Arsenal FC.
Hannah is a talented and ambitious designer with a client-centric approach to her work. She joined FUSE in May 2011, bringing with her a wealth of experience in web, brand and interactive design. In her home country of Holland, she was chosen to take part in the Day of Interactive Talent 2009, an event hosted by the Dutch IPA.
Hannalot likes fresh plain white bread.
Coming from the original land of Bacardi, Ulysses joined FUSE in June 2011. He has a passion for math, logic, frameworks and design patterns. With extensive experience in building Flash/Flex websites for corporate as much as for small digital agencies, he is always looking for ways to squeeze the benefits of agile development.
Ulysses likes kitesurfing.
Denis joined Fuse in September 2011 after completing a degree in Sensory Web Design and Online Creation Strategy. He enjoys learning about new techniques in web development, loves the creative process and always strives to find new and exciting concepts for websites.
Denis likes good cheese.
A country boy through and through, Nick decided he was bound for the big smoke in early 2012. Having graduated from the University of Birmingham in 2011, Nick has joined the account management team looking to thrive in the industry. With his levels of enthusiasm and organisation, account management is a great place to start.
Nick likes the sea.
Anissa joined FUSE in March 2012. Having worked at Creative Cherry and Unruly Media. Influenced by her design education in Berlin, Germany she favours a clear and functional design. As an aspiring designer she is always looking for broadening her skills and widening her knowledge
Anissa likes typography and cats.
Having studied Computer Science and embedded engineering at Northumbria University Ehsan became fascinated by web technologies and decided he needed to head to London to discover more. Which is where he has started his journey with FUSE, joining in March 2012
Ehsan likes Rascal (original).
We work with some of the world’s largest businesses and brands
Are you the next member of Team Fuse? If you’ve a burning desire to work in digital and can prove you have the talent we need to keep producing awesome work for our clients, then take a look below at the positions we are hiring for (please note, enquiries from recruitment agencies will be filed in the bin).
| Here are a few reasons you may want to join us: • Team spirit – we work hard and play hard together • An interesting variety of big brand clients to work with • We have a cute dog |
And a few things we look for in all our Fusers: • A passion for digital and a keen interest in brands • A willingness to join in and make your ideas heard • Talent and awesomeness in your chosen field |
So whether you’re an uber-developer, top-draw designer, or you have the knack at keeping clients smiling, then get in touch: CV and covering letter to ignite@fuse.co.uk.
FUSE
Fox Court
14 Gray’s Inn Road
London WC1X 8WS
Fuse is a trading division of Golin/Harris International Limited a company registered in England with registration number 2713976. Registered address Ground Floor, 84 Eccleston Square, London, SW1V 1PX